David Bitton announced as the new Brand Ambassador for Magimix

press release

Magimix, the inventors of the food processor have announced David Bitton as its new brand ambassador in celebration of their 50 year anniversary. David’s impressive background in the culinary industry fits perfectly with Magimix’s rich French heritage. Both Magimix and David have strong reputations and are trusted names when it comes to food.

Born in Paris, David started his career at 15 years old as an apprentice in La Colombes, Paris. He has since worked in Cannes at Carlton International and La Fontaine in Gstaad, Switzerland. Before moving to Australia, David also worked in the oldest fine dining room in Paris, the 2 Michelin star Ledoyen, built in 1792.

In Australia, David started at The Treasury Restaurant at the Intercontinental, where he met his wife, Sohani, who today is his partner at The Bitton Group. His career has brought him to some of the most notable places in Australia including The Grande Dining Room at The Windsor Hotel in Melbourne and The Grill at Ritz Carlton. It was however his role as Chef de Cuisine at Gekko Restaurant in Sheraton that made him a recognised talent in Australia.

Today, David runs the The Bitton Group together with his wife Sohani. The brand includes three well-loved cafes and restaurants around Sydney, a range of unique gourmet products and Bitton Consultancy, a company dedicated to helping other food brands build, launch and market their products.

“I am proud to join Magimix as the brand’s ambassador. Their rich heritage and commitment to quality are incomparable. I am excited to work together to be able to bring Australians closer to their love for food and easy, quality cooking,” says David Bitton.

David joins the list of notable chefs who have also been ambassadors for the brand, including Paul Bocuse, one of the most prominent names in the French culinary world.

“We are thrilled to have David Bitton as our brand ambassador,” says Magimix Australia Managing Director Wivina Chaneliere. “Our values could not be more aligned, making this a partnership that was always meant to be. Together, we aim to inspire and encourage Australians to create their own culinary masterpieces or simply make fresh, home-cooked meals.”

As the Magimix brand ambassador, Australians can expect to see David at Magimix events, special events at partner retail stores and on their online channels.

For any questions regarding David Bitton please contact:

Camilla Gill on 02 95195111 |

About Magimix

Born out of Burgundy, an internationally renowned region for gastronomy, Magimix has been designing and making high-quality premium kitchen appliances for 50 years. With our roots in professional products designed for commercial use, creating great quality food is at the heart of everything we do - providing a helping hand to ensure all kitchen needs are met - be it slicing, grating, chopping, whisking, juicing, blending or kneading. As the inventors of the World's first Food Processor, we continue to focus on combining the best cooking traditions with today’s technology across our entire product range. To many, the enduring appeal of Magimix is that its products are built better to last longer – a statement strengthened by the longest guarantees and best after-sale service. Magimix has been an eco-friendly company since the very beginning, respecting its basic aim of designing and making simple, efficient, lasting products. The world’s top restaurants use the professional versions of our products and true to our origins, are always at the forefront of innovation. Designed and made in France, Magimix is the perfect aid for all your food preparations.

For any questions regarding Magimix please contact:

Meg Reyes on 1300 624 469 |


Facebook: Magimix Australia

Instagram: @magimix_australia

YouTube: Magimix Aus



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